When you are networking, have you heard “I’ll keep you in mind” or “Send me a copy of your resume”, from a friend or former college?
The good news is that actually means I WOULD LIKE TO HELP YOU IF I ONLY KNEW HOW. The Bad news is that not only do they not know how, but in a few short days, they will no longer have you in mind and the resume you sent will be filed away ( with all the other non-actionable things they get sent to them)
To make matters worse, this “not working” approach to networking gets repeated and repeated until your network stops taking your calls out of frustration of not knowing how to help.
If Networking is not working, you are doing it wrong! Albert Einstein’s definition of Insanity is:
“Continuing to do the same thing and actually expecting a different outcome”. Are you Insane?
Ask yourself, what can my “network” do for me today? “What can I do for my network?” After you have GREAT answers, develop concise scripting and start offering and asking. If you are not sure what you can offer or what to ask you may need the help of a professional like me or my colleges at Executive Professional Marketing. Or sit tight for future posts.
Remember, Networking done correctly is like performing and you are much better off “practicing” in front of a friendly audience while you master your new art. Your closest relationships already have a solid and positive opinion of you; they will not be adversely affected, should you fumble with your presentation.
As soon as you start offering and asking, you are strategically networking!
Remember: make your next-opp your best-opp.